About Me

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North Lawrence, New York, United States
I can be described as lover of life, an animal lover, and lover of education. I am constantly striving for knowledge and learning opportunities. I've been around horses my entire life. I enjoy working with horses and their human partners through natural horsemanship philosophies, natural balance bare foot hoof care, reiki, red-light therapy, essential oils, aromatherapy, crystal healing, chromotherapy, flower essences, and more. I am a Usui Shiki Ryoho Reiki Master Teacher who offers treatments for people, horses, dogs, cats, and other creatures great and small. I also teach Reiki classes for those interested in learning how to treat themselves, their loved ones, and even their animals! Natural Horse Lover Farm is located in Northern New York between the St. Lawrence River and Adirondack Mountains. Heaven on Earth. naturalhorseloverfarm.com

Monday, October 31, 2011

Marketing Assignment and My Dream


I am attending a Library Marketing Institute sponsored by the Ad Counsel and the Rochester Regional Library Network. It is a great opportunity to learn about marketing, branding, grants, and so much more. the content extends well past libraries and will be helpful no only in my profession but in my personal life. It is a six month commitment with monthly meetings 4 hours from home (which means two nights in a hotel with my dog Morgan), homework, a final project, and a truly unique experience.

Our first assignment was to write up a proposal for a project that we'd like our instructor to give us a million dollars to do (in theory...no one actually gets the money but she's promised some kind of prize). The projects are rough draft as we were not given tons of time or guidance but a way to get our minds thinking. I think I could have had much more budget detail but truly didn't have enough time to do that. Also, the assignment didn't have to be about libraries so, I decided to plan out my equestrian facility dream...something that is very unlikely to become reality, unfortunately, but I am realistic and so,not depressed about that fact. In any event, I decided to share it here. Why you may ask? I guess because I like to share and maybe, someone out there may want to consider funding it, yeah I know, it will never happen but a girl can dream, right? So, without any further ado, my assignment:

Library Marketing Institute
Assignment #1 Million Dollar Award
Due: October 30, 2011

Dear Ms. Burdine,

I am writing to you about a unique philanthropic opportunity to support women, allowing them an outlet for decompression, relaxation, and something altogether different than their normal routine, a new way to help with women’s work-life balance needs. Women of the 21st century are working even harder in full-time careers, raising families, engaging in relationships, volunteering for a variety of community programs, and often caring for others with little regard to their own needs. I propose that to support these women in their endeavors, women need an outlet that allows them time to engage with themselves and others in a fun, nurturing environment. Natural Horsemanship is a holistic approach to horsemanship where horses and humans come together and develop a relationship using psychology, communication, and partnership as the foundation for a relationship. This is achieved through self-guided and classroom study, hands-on practice, and group events.

I am proposing to develop the Hidden Meadows Natural Horsemanship Equestrian Center for Women in North Lawrence, New York (Easy commuting distance from Potsdam, Massena, Malone, NY, and Southern Canada). The project is estimated at a need of $1,000,000. It has been designed to offer a place for discovery and learning, for relaxation and reflectin, for good health, wellness, and so much more. The Center design is a full-service day facility allowing one to exercise, eat right, study, and so much more. It is a safe, non-judgmental equestrian-minded environment where the focus is on nurturing one’s physical, mental, and emotional fitness, a place to develop one’s leadership and communications skills, a place to learn about topics like (but not limited to) horse husbandry, natural balance trimming, all riding disciplines, farm management, a place where one can engage in regular exercise, have a place to prepare a healthy meal or snack, a place to network, through activities with and about horses using all natural horsemanship guidelines to create partnership, harmony, and finesse. It allows women to enjoy a horse-centric dream otherwise often unattainable because of time, space, finances, and the like. Through our natural, holistic approach, it is a place where dreams can come true and the world is truly a better place for horses and humans alike, where principles are always placed before goals, where one’s dignity is always left in-tact, and where one can leave feeling satisfied with a true sense of accomplishment and joy. The beauty of natural horsemanship is that all skills can be translated into one’s life and thus, these activities will help the person grow in all areas of her life.

Note: This is not an exclusive facility. Men and children are welcome but the facility is structured around the specific equestrian needs of women.

Facilities:

· Purchase 75 additional acres to add to the existing 40 acre farm

· Build Morton Indoor Arena (150’W x 250’L) with amenities

o Full-lighting, windows, mirrors, finished walls & ceiling

o Rubber/sand footing

o Horse Barn attached (60’x 120’) with rubber matted, 12’x12’ stalls, wash rack, heated tack room

o Heated, technology-equipped classroom

o Heated Lounge with viewing window, technology, and library

o Fully-equipped, heated kitchen

o Heated bathroom with shower

o Heated utility/laundry room

o Heated workout room with equipment (20’x20’)

o Heated dance room (20’x20’)

o Heated office (for two)

· Build Morton Hay Barn (36’X36’)

· 6 Morton Run-In Sheds (24’ x 16’)

· Six 5-acre turnout areas

· Outdoor Hunter/Jumper Arena (150’x250’) with wood fencing

· Outdoor Exercise Arena (100’x150’) with wood fencing

· Dressage Arena (66’x197’) with wood barriers and letters

· Round pen Training Area (60’ x 60’) with steel panels

· 5 acre playground/obstacle course fully equipped

· Trails throughout the property

· 2 acre training/recreation pond

· Shared farm garden (80’ x 80’)

· 4WD Kubota Tractor

· 4WD, 1 ton, Chevrolet Pick-up Truck with Plow Unit

· 6-h Exiss Horse trailer with full living quarters for off-site events

· Landscaping

· Signage

· Driveway/road expansion

· 6 lesson/lending horses

· Tack/blankets, etc. for 6 lesson/lending horses

Activities:

· Horse boarding

· Natural horsemanship horse training , lessons (both in the classroom and hands-on)

· Shows, camping trips, trail rides, and other group activities

· Private use of all facilities for participants

· Fitness classes focusing on the equestrian and her needs

· Farm garden with fresh produce during the summer

· Lending library for Center clientele

· Nutrition and healthy living seminars for horses and humans

· Facility can be rented out for select outside functions to generate revenue

Thank you in advance for your consideration and time. I truly believe that this project will help the women of St. Lawrence County and surrounding regions find a better, much-needed work-life balance and higher level of personal growth. As a long-term supporter and student of natural horsemanship, as a professional working as an Academic Library Director, I can speak to the positive impact this sport has had on my life and the balancing act a professional women has to strike. I look only to share it with others. I look forward to meeting with you to discuss this proposal further. Please feel free to contact me with any questions.

Sincerely yours,

Michelle L. Young

Owner, Hidden Meadows Natural Horsemanship
North Lawrence, New York, USA
Natural Horse Lover http://naturalhorselover.blogspot.com/


3 comments:

inchwormwv said...

Oh, I guess I need this too :-)

Michelle AKA arabhorselover1 said...

Wouldn't it be grand, Tenley? Miss ya!

Michelle AKA arabhorselover1 said...

If you were wondering, I didn't win the contest, not surprised, in hindsight I can see many more things I could do to push this idea. That said, I was told that it was a good proposal. The winners however were fabulous and more directly related their ideas to our instructors personal interests.